French couture house Chanel ranks second on our list but is only number 87 on Forbes list of the top 100 most valuable brands in 2019, with an estimated brand value of $8 Billion.Interestingly, despite its minimal e-commerce adoption, Chanel has been investing successfully in other areas of digital. Chanel is leading in digital luxury storytelling with thumb-stopping visuals and engaging videos that drive interest cross-platform — from narrative-led, celebrity-driven campaigns to behind-the-scenes and tutorial-based content.
Reminding affluent consumers of the brand’s long history, the #InsideChanel series takes viewers into the world of Chanel since the birth of Gabrielle Chanel in 1883.Chanel remains a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. The product range includes clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit. Karl Lagerfeld joined Chanel as its creative director in 1983 and continues in the role today at 83 years old.
Famous French luxury house Louis Vuitton, or LV, ranks number three on our list of the most popular high-end brands online. The popularity of the brand has particularly grown after they announced that famous streetwear and digital-powered designer Virgil Abloh would become their new menswear Artistic Director รับซื้อกระเป๋าแบรนด์เนมราคาสูง.
Louis Vuitton’s much-hyped collaboration with New York cult streetwear brand Supreme (with an intensely loyal following) drove an increase in brand searches across a more diverse audience, helped connect with the most coveted Millennial luxury shoppers and opened up a new market of untapped customers.The value of the Louis Vuitton brand is estimated at $33.6 Billion in Forbes’ 2018 most valuable brands index. It’s the highest-ranking luxury brand on their list.
Headquartered in Paris, France, privately held French luxury house Hermès ranks number four on our list. Offline, Hermès enjoys the constant popularity of some of its timeless classics, such as the very sought-after Birkin bag.Online, Hermès is, finally, cranking up its e-commerce strategy and recently completed the rollout of its new website internationally.
Conceived and designed with an omnichannel approach, the “digital flagship”, as Hermès defines it, pairs content and commerce. The new Hermes.com is rich in editorial content (such as behind-the-scenes or a look at its made-to-measure know-how), offers a user-friendly interface, is easy to navigate, and features an e-store with an extensive array of Hermès’s products, from ready-to-wear to leather goods, silk scarves, watches, and more.
Hermès is firmly on board with the rising and more widely accepted notion that affluent consumers are willing to purchase luxury products online.You will not find the Birkin and Kelly bags on the e-store though, as they must still be purchased in-store. But that has everything to do with demand and nothing to do with the expensive price tag.
Rolex takes the fifth place on our list. The world-renowned luxury watch company is also featured on Forbes top 100 most valuable brands in the world, taking spot 71 with an estimated brand value of $9.3 Billion.
New watch models announced during the annual Baselworld conference at the beginning of the year drove most of the conversations around Rolex online. A refresh of the Oyster Perpetual GMT-Master II, new dial designs for the Oyster Perpetual Datejust 36 and the Oyster Perpetual Datejust 31, and the new combination of rose gold and sapphires and diamonds for the Rolex Daytona went viral across watch aficionados.
In 2019, Rolex successfully managed to tap into the affluent Millennial consumers’ aspiration to purchase traditional luxury mechanical watches.Rolex has a solid brand presence in the world of sports with endorsements in golf, motorsports, tennis and yachting. Some of the world’s most famous athletes advertise for Rolex watches including Tiger Woods, Roger Federer, Lindsey Vonn and Phil Mickelson.